Branding
Poster Design
Merchandise
Animation
Trails ENd Ice Cream
When building branding for an ice cream shop, it’s all about the visual vibes. The delectable dripping ice cream, the colorful sprinkles, the juicy typefaces. All of these are what brings in raving customers.
Credits: Art Direction – Finn Simiskey
Graphic Design – Finn Simiskey
Animation – Finn Simiskey
Project – Drive Brand Studio
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How to surprise and delight? Give the brand some motion. Bring customers in by showing them exactly what they’re missing by not coming in. Make them crave what they didn’t know they were craving.
What is a menu if not a colorful way to make your customers salivate and get excited for what they’re about to experience?
Buying ice cream already will give anybody a smile, but what about buying ice cream to support your favorite cause? That smile is sure to cure any sadness. These posters advertising this smile-inducing event will hopefully put a smile on your face.
The 2025 Cone for a Cause poster features a custom event logo using brand elements such as sprinkles and an ice cream cone, as well as brand typefaces. The cherry on top is, of course, the heart-shaped cherry on top.
The 2026 Cone for a Cause poster features the same logo, along with an updated color scheme and layout to create more of a mouth-watering visual appeal to ice cream enjoyers.
This year’s Cone for a Cause also featured custom social media templates to bring more awareness to the event on Instagram and Facebook.
The Cone for a Cause posters and social media was a full branding project I led for the Trails End Ice Cream summer event. Everything for Trails End is a project of Drive Brand Studio.
