Packaging
Typography
BEER CAN LABEL
When you think of clockwork, you think of gears. When you think of gears, you think of steampunk. When you think of steampunk, you think of beautiful typography, hand-drawn flourishes and lots of texture. So, when you need a beer can label for a pale ale called Clockwork, this is what you get.
Credits: Graphic Design – Finn Simiskey
Art Direction – Smitha Aluri
Creative Direction – Jim O’Brien
Project – Drive Brand Studio
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This project was a proposed can label option for the Clockwork Pale Ale made by Moat Mountain Brewing Company. It is a project of Drive Brand Studio.