Packaging

Typography

Illustration

MOAT BEER CAN LABELS

When you think of clockwork, you think of gears. When you think of gears, you think of steampunk. When you think of steampunk, you think of beautiful typography, hand-drawn flourishes and lots of texture. So, when you need a beer can label for a pale ale called Clockwork, this is what you get.

A black manicule pointing right.

Credits: Graphic Design – Finn Simiskey
Art Direction – Smitha Aluri
Creative Direction – Jim O’Brien
Project – Drive Brand Studio

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When you think of clockwork, you think of gears. When you think of gears, you think of steampunk. When you think of steampunk, you think of beautiful typography, hand-drawn flourishes and lots of texture. So, when you need a beer can label for a pale ale called Clockwork, this is what you get.

This project was a proposed can label option for the Clockwork Pale Ale made by Moat Mountain Brewing Company. It is a project of Drive Brand Studio.

The cutest blueberries you’ve ever seen on a beer can label made for picnics. But what’s this, tiny little critters sprinkled throughout the label? Can you find them all?

This project was a proposed can label option for the Miss V’s Blueberry Ale made by Moat Mountain Brewing Company. It is a project of Drive Brand Studio.